Kayla
Kayla
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Quirky Brand Identity and Packaging Design - Creative Process
Jump on the New Wave Quirk trend with me and come along for this fun and playful branding and packaging project!
Timestamps
00:00 - Introduction
00:29 - The inspiration
01:20 - Mood board inspiration
02:00 - Packaging sustainability
02:56 - Personal details
03:50 - Preparing the information
05:18 - Logo design
07:10 - Illustrating characters
08:25 - Brand colours
08:50 - Packaging layout
10:02 - Putting it all together
Packaging trends - Dieline
thedieline.com/the-future-unboxed-dielines-2024-trend-report/
Master Colours video
ua-cam.com/video/-V1gLJSvMNA/v-deo.html
More tips on Instagram
getkaylaapp
Get a free guide every 2 weeks with our newsletter
blog.getkayla.com/newsletter
#brandidentity #packagingdesign #logodesign
Переглядів: 2 319

Відео

Logo Masterclass - Full Design Process
Переглядів 7 тис.28 днів тому
Learn how to design a logo, from the very first email to exporting your logo files and working with a client! We talk sketching, inspiration and brand research. I hope you find it helpful! Have a question? Just leave me a comment and I'll help you out :) Links I mention: Free hand-off package template www.canva.com/design/DAF6g5_U-KM/tLBZdu_ACe9mw7WsXCMOCQ/view?DAF6g5_U-KM&mode=preview Proposal...
Getting clients - Niching and Developing your skills - Casual Q&A
Переглядів 722Місяць тому
We are so happy to answer all your lovely questions and to celebrate getting to 20k together! Grab a nice drink and let's hang out. Here are some links to the videos we mentioned: Get clients video ua-cam.com/video/3lXqShgZs_g/v-deo.html Brand and logo research video ua-cam.com/video/JsMS3RrVHWY/v-deo.html and ua-cam.com/video/HeLQr4-Obqw/v-deo.html Get a free guide or template every 2 weeks wi...
Creating a Showreel - Step by step full process
Переглядів 2,1 тис.Місяць тому
A showreel can help potential clients quickly get a great idea of the type of work you do. You can add it to your website, post it to UA-cam or use as part of your social media strategy. But where do you start? In this video, I share our process of creating a showreel - from research to storyboarding and finally putting it all together. I hope you find it helpful. Want a free design guide every...
Build a Profitable Design Business
Переглядів 1,9 тис.2 місяці тому
Making a steady income can feel challenging when you run your own business. If you feel stuck working super long days or not making enough, I hope these tips will give you some inspiration for where to start. Need more clients? Watch this next ua-cam.com/video/3lXqShgZs_g/v-deo.html&ab_channel=Kayla Grab the free hand-off package blog.getkayla.com/hand-off-package Watch my full branding process...
Full series - Branding, Packaging and Website design
Переглядів 3,1 тис.2 місяці тому
Hi Creatives! So many of you have loved the chapters in this series, but most have only seen one or two chapters. So I wanted to release the full series as one video so you can binge and get the full brand experience at once! Chapters 00:00 - Intro 00:30 - Brief 01:54 - Brand research 02:48 - Mood board 04:36 - Sketching logo ideas 06:08 - Wordmark in Adobe Illustrator 06:26 - Customising type ...
Redesigning my whole Portfolio | Walkthrough and Tips
Переглядів 2,6 тис.2 місяці тому
Come along to learn how to create an effective design portfolio and the most common mistakes to avoid. I share my old portfolio, what I want to improve and then we create the new design together. Timestamps: 00:00 - Intro 00:17 - My old portfolio - home page 02:50 - Work page 03:42 - Case studies 05:30 - About page 06:28 - Contact page 06:41 - Common mistakes 07:17 - Designing the new site 12:4...
New class - Take on any illustration style
Переглядів 8602 місяці тому
New class - Take on any illustration style
Illustrate with Emotion - Create more Impactful Designs
Переглядів 7673 місяці тому
Illustrate with Emotion - Create more Impactful Designs
Logo Design for a Book Festival - Design with Me
Переглядів 1,8 тис.3 місяці тому
Logo Design for a Book Festival - Design with Me
How to design a brand guide
Переглядів 2,8 тис.4 місяці тому
How to design a brand guide
Website Design Full Process - Sitrus Brand Identity
Переглядів 2,5 тис.5 місяців тому
Website Design Full Process - Sitrus Brand Identity
Retro Edition - Brand identity design from scratch
Переглядів 2,1 тис.6 місяців тому
Retro Edition - Brand identity design from scratch
Full brand design process - Logo and packaging design for Sitrus
Переглядів 7 тис.6 місяців тому
Full brand design process - Logo and packaging design for Sitrus
Create your Dream Clients
Переглядів 8596 місяців тому
Create your Dream Clients
How to get clients for your agency
Переглядів 2,8 тис.7 місяців тому
How to get clients for your agency
Should We Be Worried About AI? Design Q&A Session
Переглядів 7797 місяців тому
Should We Be Worried About AI? Design Q&A Session
Applying a brand to all parts of a business
Переглядів 3,3 тис.8 місяців тому
Applying a brand to all parts of a business
We Redesign Your Logos - Brand Identity Tips
Переглядів 4,7 тис.9 місяців тому
We Redesign Your Logos - Brand Identity Tips
Studio Vlog │ Making The Most of Slow Weeks in Your Design Business
Переглядів 2,1 тис.9 місяців тому
Studio Vlog │ Making The Most of Slow Weeks in Your Design Business
Earn passive income from your illustrations
Переглядів 4,1 тис.10 місяців тому
Earn passive income from your illustrations
Colours in Branding and Illustration - Creating Palettes
Переглядів 6 тис.10 місяців тому
Colours in Branding and Illustration - Creating Palettes
Design a Train Brand With Me - Branding From Scratch
Переглядів 4,9 тис.10 місяців тому
Design a Train Brand With Me - Branding From Scratch
Full Course - Branding from Scratch
Переглядів 63 тис.11 місяців тому
Full Course - Branding from Scratch
New Adobe Illustrator Feature - Collaborate and Get Feedback Quick and Easy
Переглядів 2,3 тис.11 місяців тому
New Adobe Illustrator Feature - Collaborate and Get Feedback Quick and Easy
Brand Strategy - How do you know if your design is any good?
Переглядів 2,3 тис.11 місяців тому
Brand Strategy - How do you know if your design is any good?
Redesigning My First Ever Logo - Branding From Scratch
Переглядів 2,8 тис.11 місяців тому
Redesigning My First Ever Logo - Branding From Scratch
Batch Create Your Social Media in Notion - Free Template
Переглядів 7 тис.Рік тому
Batch Create Your Social Media in Notion - Free Template
Sharing My Very First Portfolio
Переглядів 2,9 тис.Рік тому
Sharing My Very First Portfolio
Brand Identity Design From Scratch - Law Firm
Переглядів 4,5 тис.Рік тому
Brand Identity Design From Scratch - Law Firm

КОМЕНТАРІ

  • @momo-xh3bm
    @momo-xh3bm Годину тому

    This is the best and full video that explain on colours usage in practice . Thank you so much ❤

  • @carolinafernandez4152
    @carolinafernandez4152 13 годин тому

    Hello, how are you? Is the competitive analysis done with large competitors or those that are just starting out? Thanks in advance

  • @el-elyonamangabara2346
    @el-elyonamangabara2346 21 годину тому

    🫂

  • @HarisRehman
    @HarisRehman День тому

    Thank you so much for mentioning so many helpful resources. Have found such valuable content in years.

  • @hafsaarsalan4489
    @hafsaarsalan4489 2 дні тому

    You are beautiful kayla, just obbsessed over you all way around ❤

  • @taifurM786
    @taifurM786 3 дні тому

    The only viedo u must watch before brand design...❤‍🔥 Crazy value!🫡

  • @GeneoVanEngers
    @GeneoVanEngers 4 дні тому

    great video. really like your approach and style.

  • @hyddar
    @hyddar 5 днів тому

    I am a Copywriter and will love to have creative partners. To describe what type of person I will love to work with. Truthful, Creative, Fair & dedicated professionals. Sometimes like you 😊

  • @helga_akhromeshina
    @helga_akhromeshina 6 днів тому

    Love it!

  • @julzarboleda5744
    @julzarboleda5744 11 днів тому

    You make this project looks easy! But the behind the scenes and all the brainstorming of the concept must be challenging

    • @Kayla-app
      @Kayla-app 7 днів тому

      Oh thank you! :) It does take some planning, but I really enjoy it 🙌 Especially when I hear that it is helpful for other creatives :)

  • @tarleenkaur8415
    @tarleenkaur8415 11 днів тому

    Amazing!

  • @faniayang4442
    @faniayang4442 11 днів тому

    THANK YOU THANK YOU SO MUCH for this detailed explanation. I felt so intimidated to start this journey because I didn't know what to expect and afraid of ruining the relationship with client if things go wrong. After watching this, I felt really inspired to start <33

    • @Kayla-app
      @Kayla-app 7 днів тому

      Oh wow! I'm so glad to hear that 😊 I used to feel the exact same, so the fact that the video was helpful is such lovely motivation, thank you!

  • @silckmac
    @silckmac 11 днів тому

    This was great! so many good tips.

  • @technologyunboxeranascp6823
    @technologyunboxeranascp6823 12 днів тому

    It's looks so good, enjoyed your workflow. thank you for sharing🙌

  • @a.kstudio4301
    @a.kstudio4301 12 днів тому

    😘😘😘😘

  • @garimabisoi2890
    @garimabisoi2890 13 днів тому

    Hi Kayla, thank you for sharing, What a fun project! I would love myself some Wasabi crunch.

    • @Kayla-app
      @Kayla-app 13 днів тому

      Hi! I'm so happy you enjoyed it! It was a nice change of pace to just create something quirky :) Right! Sounds tasty :)

  • @abioyevictor1505
    @abioyevictor1505 13 днів тому

    woww, this is so visually pleasing ❤

    • @Kayla-app
      @Kayla-app 13 днів тому

      Oh thank you! It was really fun to create :)

  • @rbedemon4790
    @rbedemon4790 13 днів тому

    Looks Amazing specially the presentation illustration and packaging! looks so amazing the way you use color in packaging was a brilliant idea!

    • @Kayla-app
      @Kayla-app 13 днів тому

      I'm so glad you like the idea! I'm always looking for things to try and I think personal projects like this are a great place to explore 🙌

  • @Kayla-app
    @Kayla-app 13 днів тому

    This was such a fun project, which of the three characters was your favourite? 😊🙌

  • @AlphaTechStudio
    @AlphaTechStudio 14 днів тому

    Thanks for sharing files 🌹

  • @aayushguptaaa
    @aayushguptaaa 14 днів тому

    it is not working for me and I'm unable to figure it out please help!!

  • @altaf749
    @altaf749 14 днів тому

    I think I should start from logo designing

  • @bakeraus
    @bakeraus 17 днів тому

    I would never say "did the colours pop?"

    • @Kayla-app
      @Kayla-app 16 днів тому

      That is a good call! :)

  • @irismaguire
    @irismaguire 19 днів тому

    Thank you so much for this video. I enjoyed watching it. It’s also very helpful for me. I like it that you stress the idea of balancing the desire to make money and the importance of enjoying the process of making art. I think it’s the best way to keep one from feeling like you’re selling your soul in this industry.😄

    • @Kayla-app
      @Kayla-app 18 днів тому

      Hi! I'm so glad you enjoyed the video :) Yes, exactly! We are in it for the long run 🙌

  • @Mobilecat1
    @Mobilecat1 19 днів тому

    Much respect and love from Pakistan 💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐 Thank you so much....!

    • @Kayla-app
      @Kayla-app 18 днів тому

      You are so welcome! :) Thank you for watching 🙌

  • @TheStephanieDesign
    @TheStephanieDesign 19 днів тому

    Hi Kayla, Thanks for your videos; you are so nice and inspiring! Can I ask about the timing of each part of your process? For example, how many hours do you spend on research? <3

    • @Kayla-app
      @Kayla-app 18 днів тому

      Hi Stephanie, great question! For branding, we typically spend around 2-3 weeks on research, 4 weeks on concepts and a few weeks on revisions and wrap up. We can have more than one project at a time though. Having a bit more buffer helps me be more creative. How about you? What does your process look like? 🙌

    • @TheStephanieDesign
      @TheStephanieDesign 17 днів тому

      @Kayla-app hi! I spend one week for the research, two for the logo, one for the branding and one or two for changing. Anyway, research is a fundamental part for me 😊

  • @MobilekeJalwe
    @MobilekeJalwe 19 днів тому

    Great Video love it 💗... Thank you 😊

    • @Kayla-app
      @Kayla-app 18 днів тому

      Thank you for watching! I'm so happy it was helpful :)

  • @poonamkaur-vu7hu
    @poonamkaur-vu7hu 19 днів тому

    highlight on Logo designs basics to advance in depth

  • @AlphaTechStudio
    @AlphaTechStudio 20 днів тому

    lucyedendesign isn’t working Plz fix it

  • @nari1071
    @nari1071 20 днів тому

    I can't believe you exist ! A genuine BIG thank u

  • @barbarapaola8822
    @barbarapaola8822 22 дні тому

    At the end when you show the logo with the sticker, website, and different choices How you did that??

  • @Design_Chillout
    @Design_Chillout 23 дні тому

    Great video! The "Simple Truth" products shown are actually the South African brand.

  • @emonsheikhh
    @emonsheikhh 24 дні тому

    You are so cute 🥰🥰🥰🥰🥰

  • @emonsheikhh
    @emonsheikhh 24 дні тому

    Pls Canva design tutorial video..

  • @emonsheikhh
    @emonsheikhh 24 дні тому

    I am a seo Expert but how to find out seo Related clients.pls help me dear ❤️😞💕💖

  • @user-hd6cv5le5t
    @user-hd6cv5le5t 25 днів тому

    thanks a lot! I really enjoyed watching your video, wish you all the best!

  • @ead5590
    @ead5590 26 днів тому

    NO.. 👀 🤣 I'd say, no matter how excited we might be by any project or if we find the chance to work with a great client, having that admin work done such as getting the proposal and contracts rightly done to the final letter is crucial. You don't want to be left hanging or taken advantage of when, let's say, the client turns out to be not so co-operative or wants to pull the project longer than it be. I've dealt with such people and let me tell ye, it's not gonna end up well. Get that paper work done right in the beginning. And then, it's smooth sailing from there.. 📝⛵

    • @Kayla-app
      @Kayla-app 26 днів тому

      YES! 😊 It really is worth it. And so many clients don't mean to make things hard, they are just not familiar with all the details of a design project, so having everything super clear is just good for everyone. So happy you enjoyed the video 🙌

  • @captionvilla786
    @captionvilla786 26 днів тому

    sister! I am a graphic designer and blogger But I have not found Kallent. please guide me.

  • @QamarAmin
    @QamarAmin 26 днів тому

    Thats a great advice

    • @Kayla-app
      @Kayla-app 26 днів тому

      I'm so happy you found it helpful! :)

  • @cairomatos6825
    @cairomatos6825 27 днів тому

    I have no words to explain how good this video is. Amazing. Love from Brasil!

    • @Kayla-app
      @Kayla-app 26 днів тому

      Oh wow, that is so lovely to hear! Thank you for the motivation and I'm so glad you enjoyed the video :)

  • @afridi477
    @afridi477 27 днів тому

    Can we create logo designs through canva??

    • @Kayla-app
      @Kayla-app 26 днів тому

      Great question! I am not a lawyer so I can't give a 100% sure answer, but here is what I have learned. As far as I understand, Canva has the rights to all logo templates they create so anyone who uses Canva is allowed to use those templates. That means that if you/your client has used a template, you might not be able to trademark a logo created in Canva. I'm not sure if the same applies to logos you have created with elements rather than templates. If you do, make sure you have a Canva pro account so that you can share/use png files with a transparent background. Adobe Illustrator or Figma are better options but you can design in Canva if those are not an option for you. I hope that helps! :)

    • @afridi477
      @afridi477 26 днів тому

      @@Kayla-app many thanks with beautiful answer

  • @afridi477
    @afridi477 27 днів тому

    Good skills, want to learn more from you.

  • @Mobilecat1
    @Mobilecat1 28 днів тому

    Thank you so much for such an important class

    • @Kayla-app
      @Kayla-app 27 днів тому

      You are so welcome! :) I'm really happy you found it helpful!

    • @Mobilecat1
      @Mobilecat1 27 днів тому

      @@Kayla-app So kind of you. It's your kindness and generosity that helped me out so much..! respect from a Muslim

  • @Mobilecat1
    @Mobilecat1 28 днів тому

    Glad to see...!

  • @LucasSouza-mo6ho
    @LucasSouza-mo6ho 28 днів тому

    Great work, Kayla!

    • @Kayla-app
      @Kayla-app 27 днів тому

      I'm so happy you enjoyed it, let me know if you have any questions at all! 🙌

  • @abokorbaxnaano3252
    @abokorbaxnaano3252 28 днів тому

    6:20 Is this contract real or It is just a paper?

    • @Kayla-app
      @Kayla-app 28 днів тому

      Are you thinking about how enforceable it is? I have based mine on the template created by AIGA which is a great place to start. We also ran it by a lawyer, but it was a few years ago now :) Since we all sign it, it should have some weight but I am not a lawyer so if you feel unsure, it might be a good idea to pay a lawyer for an hour or so to look over yours. I hope that helps! :) Mostly, I use the contract as a way to make sure we are on the same page and avoid confusion.